There was a test, one of many in fact, conducted by independent researchers on whether people could tell the difference between Pepsi Cola and Coca Cola.

Ten plain white cups were lined up, five were of Pepsi, five of Coke; the test was simply to take a sip of each and write down which brand of soda you thought was in each respective cup.

It was found that the vast majority of people couldn’t tell the difference.

When you see taste tests between these two brands however, people taking a branded bottle of each soft drink and tasting it, the vast majority were able to note considerable difference and say which drink they preferred.

The reasoning behind this is what we’ve come to know as composite perception. This is essentially the name given to how people take all aspects of a whole into account when evaluating the way it affects them.

In the case of Pepsi and Coke, it was the elaborate red branding we’ve all come to know as Coca Cola’s brand and the futuristic blue approach Pepsi use that gave the subjects the impression they preferred one over the other, when in a plain cup taste test they could not tell.

The strength of branding and advertising knows no bounds!

So, it’s relevance within the study of magic and mentalism performance? It’s very simple, to gauge the best experiences for your spectators, you want to make this experience a complete one.

This entails the correct character, the correct scripting to work with the persona you choose, the correct effects you present and their relevance to the premise of your character, the clothing you wear, your watch, your wallet, the new or used state of the playing cards which reside in your pockets as you approach.

So, how do we begin to attack the problem and analyze ourselves in such a way to create a more rounded performance?

You’ll have to tune in next week for some step by step tips!

DC Out!!

D.

www.Mindlapse.net